Everyone is talking about Artificial Intelligence (AI) and its capacity to change how we work, communicate and make decisions. Organizations of all industries and sizes are testing, learning and adapting to AI’s increasing capabilities to perform human-like work, including service operations, product development and marketing functions.
For anyone in a creative field, machine learning can analyze vast amounts of information and create a summary in a matter of seconds, jump starting any research or creative project. AI natural language and image generators are also growing in leaps and bounds as individuals enjoy the time and money saving benefits of these AI-powered content generators.
It’s not just our work lives that are changing. AI is integrated into our daily product purchases through retailers like Amazon and Walmart, and we have the freedom to try AI as we find new ways to customize shopping for clothes, entertainment, personal care and home products.
Like it or not, AI is here, and we owe it to our careers to embrace it. Please read my white paper below on how AI is powering marketing and communications and let me know how you are using it at linkedin.com/in/juliacasey1.
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