Category: Social Media Practice

  • Wheeler Gets Ahead of Behavioral Health

    After taking a deep dive into Wheeler Health’s social media channels and content, I am sharing a focused plan to grow followers and deepen engagement with patients, employees and communities.

  • A Closer Look at Links

    Before we discuss the merits of embedding links within social media, it is helpful to consider the aim of posting in the first place: to build an ever-increasing community of engaged followers.  Engagement. That is like inviting your friends over for dinner to eat, drink and talk. No strings attached. The alternative is to invite…

  • Social Media: Lessons from Influential Figures

    Looking through social media is a bit like reading a Dr. Seuss book. You never know what is coming next. Will you see a mouse, or a house, or green eggs and ham? Or a politician getting on a plane to attend a Peace mission for Ukraine. So, knowing how influential a politician’s or business…

  • While watching @mrbeast, one of YouTube’s top creators introduce his latest Wilderness Challenge, it is easy to get locked in. There are all the elements of a good story with a brief intro., rising tension, peak, fall and then wrap. The essence of the competition is people sleep in the great outdoors for a princely sum…

  • The Promise and Potential of Digital Media

    As she tucked a section of her jet-black hair behind her ear, Kiran’s eyes stayed locked on the open box of wearable smart glasses. She was rummaging with increasing fervor for the hot pink chipped pair that promised to satisfy both her curiosity and flair for fashion. Kiran lives in Hiware Bazar, a rural village in…