Category: Uncategorized
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March Madness is right around the corner so many people are tuning into their favorite team and thinking about their bracket selections. So today we are going to be taking a look at the Boston Celtics Facebook page. Specifically, we will analyze one aspect of a site’s success: creating intentionally named and placed hyperlinks to…
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This week in ICM 524: Your coffee manufacturing company is considering getting into the end-user market by opening ten drive-thru coffee shops somewhere in the country in the next 12 months and then another 25 by the following year. You, as the head of social media, will make research using Google Trends and prepare a report to…
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Marketers frequently incorporate keywords used by their target audiences to increase their chances of prospects finding their brand or products in search engines. Since Twitter renamed itself to X in 2023, the microblogging platform has changed the way users pull and track analytics on its platform. While Twitter previously allowed users to access analytics for…
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Social media allows people to share information, exchange ideas and build community around common interests, causes or concerns. Social media content is fluid, interactive and user-generated so devising and tracking ways to measure content and associated networked activity can be less precise than tracking structured business data. What you measure varies based on the business…
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In preparing to develop a short documentary, we read about the forms of storytelling and its advent, which stems back to cave dwellers painting symbols on walls in combination with music and dance to share their perspectives. This evolved into written forms and the definition of storytelling and storyteller in the Cambridge Dictionary is: “The…
On A Mission 