Category: Visual Design
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The design approach for Hartford Promise emphasizes simplicity to captivate attention in a fast-paced world. Two eNews masthead options were created with a focus on selective information, using the Alverata Informal and Helvetica typefaces. Business stationery mirrors this approach, utilizing brand colors to enhance the visual identity.
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Hartford Promise, a nonprofit aiding Hartford Public High School students, aims to enhance its visual brand to attract diverse funders. Recommendations include logo and typography redesigns, improved website structure, and consistent visual applications across communication channels.
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Events and event promotion will always be a cornerstone to any nonprofit organization. This week I wore a graphics designer hat discovering just how nuanced it is to make words come together in a design that achieves clear communication with visual appeal. Key aspects of effective layouts include prioritizing information, selecting appropriate typefaces, images and…
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White space, or negative space, is vital in design, providing clarity and enjoyment by guiding viewers through content. When it comes to white space in design, less is usually more. It is a tug of war between words and pictures that need to come together to communicate the message, while staying true to the brand.
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Color plays a crucial role in branding, drawing attention and conveying meaning. Blue symbolizes trust, red conveys power and danger, while black represents shades of darkness. Understanding color enhances communication and enriches brand identity.
On A Mission 