
Events and event promotion will always be a cornerstone to any nonprofit organization. This week I wore a graphics designer hat discovering just how nuanced it is to make words come together in a design that achieves clear communication with visual appeal. Key aspects of effective layouts include prioritizing information, selecting appropriate typefaces, images and…

Hartford Promise helps motivated Public High School students graduate from their dream college. It is a nonprofit that is now in its tenth year and poised for an open look at its current visual design system against its growth plans.

Before we discuss the merits of embedding links within social media, it is helpful to consider the aim of posting in the first place: to build an ever-increasing community of engaged followers. Engagement. That is like inviting your friends over for dinner to eat, drink and talk. No strings attached. The alternative is to invite…
While watching @mrbeast, one of YouTube’s top creators introduce his latest Wilderness Challenge, it is easy to get locked in. There are all the elements of a good story with a brief intro., rising tension, peak, fall and then wrap. The essence of the competition is people sleep in the great outdoors for a princely sum…

The final assignment in Social Media Analytics (ICM 524): You are an online marketer. You mainly rely on email marketing and social media. A new prospect reaches out to hire you for her online consulting business. She uses her name for her branding. However, she is very much concerned about privacy issues in social media.…