Tag: Social Media Practice
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Beyond creative ways to communicate and measure social media, there is the vast topic of online privacy. Facebook CEO Mark Zuckerberg is constantly in the news and has been called to testify on numerous occasions about his company’s data privacy practices. He is also known for his ingenuity. In 2021, he introduced the Meta brand as an…
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Marketers frequently incorporate keywords used by their target audiences to increase their chances of prospects finding their brand or products in search engines. Since Twitter renamed itself to X in 2023, the microblogging platform has changed the way users pull and track analytics on its platform. While Twitter previously allowed users to access analytics for…
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Social media allows people to share information, exchange ideas and build community around common interests, causes or concerns. Social media content is fluid, interactive and user-generated so devising and tracking ways to measure content and associated networked activity can be less precise than tracking structured business data. What you measure varies based on the business…
On A Mission 